Google is breeding the young minds of the next generation of artists. Don’t take me wrong, it’s not my opinion, it’s simply what Google states in the marketing campaign that is accompanying the infamous DevArt exhibition at the Barbican in London. Let’s start with a curious observation, the term that Google marketing team has chosen for their campaign is “breed”. The first meaning of breed is “to produce offspring, typically in a controlled and organized way”. Quite telling, isn’t it? To think that largely incorporated entities, such as the Barbican and Google (Google Creative Lab to be precise), are being ingenuous or ignorant or naive and thus, that their initiatives won’t have a relevant impact implies a rather distorted viewpoint. It’s like staring at a man putting a match to a haystack, and thinking nothing bad will happen because the man doesn’t know the haystack will be reduced to hashes.